Bite by Chennai Grocers
Year: 2024
Role: Designer
Who?
Bite by Chennai Grocers is the in-store coffee shop run by Chennai Grocers, one of Chennai's premium grocery store with imported goods.
What they needed.
They approached Digitingo to design a logo for the coffee shop, which was to be an extension of their current branding.
Our Solution
The "Bite by Chennai Grocers" logo plays on its name brilliantly with a clever visual twist—the "B" in "BITE" has a playful chunk taken out of it, making it look like someone’s already had a bite! This small but sharp detail instantly adds personality and reinforces the brand’s identity in a fun and memorable way.
The font stays consistent with the Chennai Grocers branding, maintaining that essential brand recall. It gives the logo a sense of continuity and trust, linking this fresh product line back to its roots. By keeping the typography aligned with the parent brand, "Bite" leverages the established reputation of Chennai Grocers while still introducing something new and exciting to the market.












